Storytelling for Marketing, PR and Sales.

Whether you are selling concepts like Muhammad Yunus with the idea of micro credits or computers like Steve Jobs did: People who tell good stories are usually successful in sales. Our brain stores information as stories. Good stories effect our emotions and are more persuasive than numbers and facts. You and your business profit from authentic stories, which are interoperable and lead to success. The unique story of you or your company can save advertising budget, makes communication easier and more effective.

With decades of professional experience in advertising/sales and as a TV director I help you to find and communicate your unique story – whether you need it for sales conversations, public events or as a foundation for your social media strategy.

Since 2008 I have been conveying storytelling know-how. I started with creatives in advertising agencies, soon followed by other professionals and companies. The knowledge and wonder of dramaturgy encompasses not only the hero’s journey, but also developing characters and designing communication: To convey the experience and make it useful for your daily business is the part I play in your success story. When shall we begin?